Create E-mail lists.
From the E-mail Lists page, or from the top-menu, go to Marketing > E-mail Lists.
In the right section of the page, you will see the Add E-mail List form.
Enter a Name for your list. This will be displayed to users if this is a public list.
Uncheck the box if this is a not a Public List. A public list will automatically appear for the customer on the checkout page or My Account page. A private list will only be available through the administration side.
If desired, enter a Description for the list. This information will display next to the name of the mailing list when viewed publicly.
Select a Signup Rule.
Opt-in with Verification: Requires user to respond to the e-mail list signup using a link within the e-mail that is sent to them. If the user does not respond, they will not be added to the e-mail list. In the example above I used the template for E-Mail list signup with verification.
Opt-in with Confirmation: Will send user an e-mail to let them know they signed up for the e-mail list. The user is immediately added to the e-mail list.
Select a Signup E-mail. The signup e-mail is a requirement so the user can acknowledge, or have confirmation, that they have signed up for a mailing list.
There are three stock e-mails that can be used:
Default Signup Message: A simple text e-mail message. This cannot be customized. It can be used with either Signup Rule.
E-mail list signup with verification: An e-mail message that is sent in html or text form. This can be customized. It provides a link that the user must click on to validate their address and be added to the list. It should be used with the signup rule "Opt-in with Verification".
E-mail list signup with notification only: An e-mail message that is sent in html or text form. This can be customized. It provides confirmation to the user that they have signed up for the e-mail list. It should be used with the signup rule "Opt-in with Confirmation".
Click the SAVE button when finished.
What does the customer see for mailing list options? During the Checkout process, the customer would see the Communications Preference of the public e-mails that have been created. You'll see School Closing Notification and the e-mail we just created, School Health Alerts.
Customers can also manage their communication preferences after creating an account as shown below.